Re: ‘In the Cloud’ is the New ‘as a Service’

In response to Mark Madsen’s post:

http://www.intelligententerprise.com/blog/archives/2008/05/in_the_cloud_is.html

Doesn’t DW-in-the-cloud suffer from the same fundamental problem as DW-as-a-Service in that you have to pump all of your proprietary, strategic, highly sensitive data outside of the firewall onto someone else’s hardware?