Archive for May 11th, 2010
Web Posting Response Assessment
Not sure whether, or how, to respond to an article, blog, or comment you see online? Let this decision tree help you.
This web-based decision tree is adapted from the ‘U.S. Air Force Web Posting Response Assessment’ that was created by the Air Force Public Affairs Agency and put into the Public Domain. Click here to view the original (the chart is the last page of the PDF).
Click Here To Start
Evaluate: Relevance
You have discovered an article, blog, comment about your organization, hobby, domain or interest. What is the date on the post, is the post still relevant?
YES NO
Click here to go to the start of the decision tree
Evaluate: Concurrence
You can provide a factual and well-cited response, which may agree or disagree with the post, yet is not factually erroneous, a rant or rage, bashing or negative in nature. You can concur with the item, let it stand, or provide a positive review.
Do you wish to respond?
YES NO
Click here to go to the start of the decision tree
Evaluate: Trolls
Is this a site dedicated to bashing and degrading others?
YES NO
Click here to go to the start of the decision tree
Evaluate: Rager
Is the posting a rant, rage, joke, or satirical in nature?
YES NO
Click here to go to the start of the decision tree
Evaluate – Unhappy Customer
Is the posting a result of a negative experience?
YES NO
Click here to go to the start of the decision tree
Respond – Monitor Only
Avoid responding to specific posts. Monitor the site for relevant information and comments. Notify your organization if applicable.
Click here to go to the start of the decision tree
Respond – Fix The Facts
Do you wish to response with factual information directly on the comment board?
James Dixon's Blog 